Client: Hollywood, Florida Office of Tourism
Location: Hollywood, Florida
Overview: In September, 2008, Judy Erickson, Director of Tourism for the Hollywood
Office of Tourism/City of Hollywood Redevelopment Agency commissioned Alan S. Maltz
to capture through his vision, the beauty, charm and diversity of this unique city. In essence,
to create a new identity for the City of Hollywood, Florida. This was accomplished through
a series of photo shoots, some of which were assisted by Valerie Snow, of Salomon/Snow
Advertising in Hollywood.
The result... HOLLYWOOD,FLORIDA- REVEALED.
Judy Erickson expresses her view regarding the campaign in the content of this letter.