Client: Hollywood, Florida Office of Tourism Location: Hollywood, Florida Overview: In September, 2008, Judy Erickson, Director of Tourism for the Hollywood Office of Tourism/City of Hollywood Redevelopment Agency commissioned Alan S. Maltz to capture through his vision, the beauty, charm and diversity of this unique city. In essence, to create a new identity for the City of Hollywood, Florida. This was accomplished through a series of photo shoots, some of which were assisted by Valerie Snow, of Salomon/Snow Advertising in Hollywood. The result... HOLLYWOOD,FLORIDA- REVEALED. Judy Erickson expresses her view regarding the campaign in the content of this letter.